|1.0 EXECUTIVE SUMMARY||3-4|
|2.0 THE PROBLEM||5-6|
|3.0 THE SOLUTION||7-9|
|4.0 THE MARKET||10-12|
|5.0 THE PLATFORM||13-16|
|6.0 BUSINESS MODEL||17-21|
|7.0 EzyStayz TOKEN||22-24|
|9.0 SWOT ANALYSIS||27|
|10.0 THE MARKETING||28-29|
|13.0 THE TEAM||34-35|
|14.0 FINANCIAL PROJECTION||36-37|
EzyStayz was established in 2017 and has developed itself to be a leading global holiday rental platform powered by cryptocurrency. EzyStayz is a trusted community marketplace for people to list, discover, and book unique accommodation properties around the world. The Company has over 1.5 million accommodation listings and covers 40,000 cities in 210 countries where it has received regulatory approval for business operations.
The Company has created a platform that implements blockchain technologies to improve the business process performance drastically and bridge the gap between crypto payments and fiat.
EzyStayz attempts to relieve the property rental market of the excessive centralisation and unreasonably high fees by building the platform on the foundation of blockchain. EzyStayz platform is safe and a user-friendly peer-to-peer platform for the hospitality and blockchain industry.
Besides, to power this platform, EzyStayz has introduced the ERC-20 compliant EZY token that provides for the seamlessness and cost-efficiency of all transactions that take place in the ecosystem. The P2P nature of the token allows it to be used as a form of payment and exchange for various services. EzyStayz aims to give crypto holders direct access to short and long-term vacation rental opportunities globally.
The Company now looks to expand its arena, and elevate the business to a larger scale. Hence EzyStayz is looking for potential investors who will be eager to be part of an exciting business venture that harnesses the benefits of leading blockchain technology and ever-expanding global tourism industry.
Below are the significant achievements of the platform since 2017.
With the implementation of more advanced blockchain functionality and cryptocurrency use cases on the way, EzyStayz’s future is a bright and exciting one.
Revenue in July
Growth on Month
Fans, Followers & Community
The online travel and hotel reservation industry are blooming and people are relying more and more on the internet to book their flights and hotels. However, the travel industry has its own set of challenges too.
Cypto Currency is a relatively new form of currency and yet to be widely adopted. Therefore, not enough travel companies accept crypto as a form of payment.
With the integration of blockchain into EzyStayz operations, the company will be able to offer its customers an array of peer-to-peer services not currently available in the home rental market. EzyStayz blockchain system uses a highly secure multi-signature digital wallet capable of storing a variety of cryptocurrencies. EzyStayz users will now be able to make secure crypto payments on its platform without the need for debit cards, or bank accounts. This feature allows the company to unleash a new era of instant payments, facilitating settlement of transactions on a global scale.
EzyStayz already has a fully operational platform, where one can explore, host, book, and rent accommodation around the world. The Company has created its own marketplace where over 1.5 million accommodation has been listed.
EzyStayz native ERC20 token on Ethereum blockchain is currently listed on 2 major exchanges with popular trading pairs like BTC, USDT and KRW. The P2P nature of the token allows it to be used as a form of payment and exchange for various services. In a country like South Korea EZY can be exchanged for KRW which is their local currency.Flexibility To Pay With Cryptocurrency
EzyStayz will provide the option of paying with cryptocurrencies on the platform. Accepting crypto payments can cost a business up to 70% less than they’re spending on traditional payment processing. Besides lower costs, businesses that adopt cryptocurrency payments immediately gain the ability to process cross-border transactions with no middleman. That means having a single-currency payment system that any customer, in any country, can use to purchase goods and services. Compared to legacy solutions like wire transfers and check payments, cryptocurrency offers a more frictionless process that can complete a payment in mere minutes.Why EzyStayz?
EzyStayz represents a marketplace where hosts of home rentals and travellers meet. The focus on security, peer to peer transactions, and integration of blockchain technology makes it different from other home rental platforms.
A snapshot of the benefits are listed below:
The worldwide travel and tourism sector is still going strong, outpacing the growth of global GDP in 2018 for the eighth year in a row, according to new research from the World Travel and Tourism Council (WTTC). According to the WTTC, travel, and tourism grew 3.9%, above global GDP growth of 3.2%, and contributing a record £6.88 trillion and 319 million jobs to the world economy.
So what is tourism? It is not only limited to simply staying and enjoying the scenery, but it is widely recognised as being spread throughout the consumer industry, including accommodation, food, shopping, transportation, culture, sports, leisure, and local special industries. The United Nations Conference on Trade and Development (UNCTD) defines the tourism industry as the aggregate of industrial and commercial activities that produce goods and services primarily consumed by outbound visitors and domestic travellers. The tourism industry is changing the lives of millions of people through economic growth, job creation, and poverty alleviation. The tourism and tourism industry, despite the global geopolitical uncertainty and economic fluctuations. In 2020, the market size of the global tourism industry is £1.56 trillion and the number of businesses involved in the tourism industry is 2,970,542 which generates industry employment of 27,182,096.
When the world wide web started gaining adoption in the early 1990’s one of the first industries to be disrupted was the high street travel agent, as airlines could simply reach out and sell seats through their platforms, resulting in many retail travel agents closing down.
For hotels, the internet meant that, for the first time, they could also reach out to the consumer, but it was a poor user experience as the onus was on the customer to spend their time on research. The Online Travel Agent (OTA) solved this problem by providing the customer with the tools to research and select hotels according to their budget. Hotels could now reach customers through a cost-effective distribution channel.
According to the UN World Tourism Organisation, in 2018 the market has grown 6% and reached 1.4 billion travellers. This figure has been continuously increasing and has risen another by 4% over the first half of 2019.
The hotels market continues to benefit from the rise in online platforms for booking, according to a new report, which stated that the end of last year saw the number of people using them to book increases again. The market is expected to grow steadily in the future by increasing its share in the overall lodging market. It is anticipated by industry experts that by 2022, about 50% of the hotel booking revenues are to be derived online with an even higher share for short term rentals. The majority of the online accommodation market is presently controlled by several online intermediaries, such as online travel agencies (OTAs).
Cryptocurrency Market was valued at £669.29 Billion in the year 2018 and is projected to display a robust growth represented by a CAGR of 11.9% during 2019 - 2024.
Cryptocurrencies have made it possible to send payments instantly to any part of the world at low fees bypassing banks and government regulations. On the other hand, the irreversibility of such transactions without the receiver’s consent reduces the risk of fraud and chargebacks. This is what makes the blockchain technologies a real gem for B2C eCommerce.
Rising awareness of cryptocurrencies and blockchain technology within the mass market and among consumers has led to an increased demand for options from hospitality.
Naturally, decision-makers involved in hotels, bars, and restaurants are aware of this and anticipate an increase in customers looking for alternative payment options. Many business owners have taken a swift seat at the table, allowing the use of cryptocurrency as payment.
This not only provides them with the opportunity to increase their market share but also to promote their brand, actively showcasing their forward-thinking mentality and individuality when compared with competitors.
Ezystays already has a fully operational platform, where one can explore, host, book, and rent accommodation around the world. Discover a live listing website with real-world value – a global pool of holiday properties. Because the EzyStayz platform is live and fully operational, we are focusing our efforts on sales and marketing to further increase our user base through target advertising and global reach.
Global Reach - Access to 1 Million+ accommodations worldwide. Villas, Apartment, Hostels, and more.
Customers can join the rewards club for up to 40% discount on hotels, instant cashback in EZY token. Bonus games to help you to earn more EZY token so that you can use them on EzyStayz.com to book travel services. EzyStayz is also listed on Top crypto exchanges for liquidity on tokens.
With the integration of blockchain into EzyStayz operations, the company will be able to offer its customers a myriad of peer-to-peer services not currently available in the home rental market. EzyStayz blockchain system uses a highly secure multi-signature digital wallet capable of storing a variety of cryptocurrencies. EzyStayz users will now be able to make secure crypto payments on its platform without the need for debit cards, or bank accounts. This feature will allow the company to unleash a new era of instant payments, facilitating settlement of real estate transactions on a global scale.
By far the most obvious practical application of the blockchain in EzyStays is about secure payments. EzyStayz have the acceptance of cryptocurrency like Bitcoin, Ethereum, and simply the provision of a transparent, safe, global ledger, bank payments which can be streamlined and the associated costs for hotels can be reduced.
Using Cryptocurrency requires that you have a digital wallet app. A wallet app will allow users to interact with different blockchains and easily send and receive digital currency. EzyStayz has developed an in house digital wallet app for supporting the EZY token and blockchain infrastructure.
The major benefits of using the digital blockchain wallet are listed below:
Cryptocurrencies have made it possible to send payments instantly to any part of the world to the property owners.
One of the exciting applications of blockchain is “smart contracts”, which are also called self- executing contracts in which when the terms and conditions of the two parties are met, then the transaction is executed. This application is vital for establishing perfect coordination between the EzyStayz and the hotel authority. All the transactions made between these two parties will be thereby more secure and efficient.
Also, smart contracts can help the guests to check-in into their rooms with a digital ID. Moreover, hotel cancellation, any rescheduling, etc. can be easily carried out by using smart contracts.
The smart contract developed by EzyStayz specifically for its platform will govern the relations between travellers and property owners. It will cover such user actions as:
Ezystayz plans to provide a unique offer to the global crypto community a chance to utilise their vast cryptocurrency wealth, which in some countries is being blocked due to heavy regulatory restrictions. Service costs and transactions on the platform are made both cheap and efficient thanks to an already existing and fully developed business model.
Ezystayz platform provides free access to all the basic services needed to place a booking. Hotels and property owners can also choose a paid subscription to the premium features offered by Ezystayz. The essence of the premium feature is to improve the booking experience and to increase their booking rates or simplify their processes. The subscription fee is usually less than 3% which is insignificant when compared to the traditional ones. Other sources of Revenue for Ezystayz can include:
Ezystayz does not charge anything from the users for basic view and usage of the listing, however when a reservation is confirmed, the guests will be charged a service fee. Listing with Ezystayz is free, however, there is a service fee (no taxes) is charged for every confirmed booking from the host. The charges are 10% of the total value for each transaction.
Apart from booking commissions Ezystayz does have few other revenue models which are considerably small in value, however, has very high growth potential.
These models are :
The same way for the users who are looking to book accommodation, they are open to choose the location, property of their choice, and any other preferences. Again Ezystayz does not add any constraints in this part, The Company plays the role of a facilitator who provides the platform for the guests and the hosts.
Ezystayz has built a completely decentralised business model, through the implementation of a set of smart contracts. These contracts will be automatically created, and used to manage agreements as listed below:
1) Ezystayz & host → Rental listing (price, location, amenities, and profile)
2) Guest & host → Accommodation (dates, rating, guest profile, and other information)
The immutability of the blockchain enables Ezystayz to run a completely peer to peer network without the involvement of any centralised authority.
Ezystayz framework can efficiently and securely capture and validate user data, and prevent any malicious modification to the captured data. Security controls are embedded in technology through the use of cryptography, which ensures the authorisation of architecture components and the inability to modify the approved data. Ezystayz leverages blockchain as a platform to facilitate trustworthy data collection, verification, and management. The developed system utilises smart contracts to record and secure immutable data trails thus completely ensuring the data and identity security of the users.
The Company has an online gaming platform available on the Ezystayz website. The gaming platform was created to make traveling easier as users engage in various online games. The casino is also a great way to make extra income in the form of EZY tokens. through the introduction of gaming, which allows travellers to earn more tokens by taking parts in fun-filled games such as jackpot, roulette, poker, etc. With the token reward they earn from the gaming, travellers can fund their travel by using it to rent accommodations on the Ezystayz platform. There is a referral system that rewards users for inviting new users to play the games on the Ezystayz platform.
Reviews on properties listed on Ezystayz are saved in one place- the blockchain. Travelers do not need to go through scattered reviews available online they can get a comprehensive review of a property all in one place.
EZY coin is the native cryptocurrency (ERC-20 token) of the EzyStayz platform. This token is the key to unlocking all of the great potential benefits that blockchain can provide travellers with, including member’s benefits and staking rewards. These coins can be used for travel, staking, gaming, and more.
Since cryptocurrencies have become a new standard of digital payments, EzyStayz implements them into its business model. The platform will be fueled by the native EzyStayz token that participants will use to conduct the deals. Payments in other cryptocurrencies such as Bitcoin and Ether will be available as well. Each user will be provided with a multi-currency crypto wallet where they will be able to store different cryptocurrencies.
The security of users’ funds will be provided by the multi-signature technology and multiple hot and cold backups. Users will benefit from direct payments in multiple cryptocurrencies and immediate payment confirmation.
EzyStayz token purchasers will not only be able to trade EZY on exchanges but they will also benefit from a discount on all booking fees when they pay for their vacation rental or hotel booking with the EZY token.
To create a strong economy that ensures the value of EZY, EzyStayz will rely on three elements: high demand, low velocity, and value-added features.
The online travel industry is one of the most competitive, highly dynamic, and fast-moving industries. There are a lot of activities of the big players to increase their market shares and strengthen their brands. Competition is fierce in this industry and scale matters. Let’s have a look at key players.
Founded in 2017, Travala.com has grown from a small start-up to the world’s leading cryptocurrency-friendly hotel and accommodation booking service trusted by thousands of customers worldwide as their preferred online travel agency.
Founded in 2008, Airbnb offers a marketplace for people to rent out their homes to temporary residents.
Founded in 2005, HomeAway provides a marketplace for vacation rentals including home rentals, condos, villas, beach rentals, cabins, cottages, etc.
TripAdvisor bought FlipKey in 2008 and in recent months TripAdvisor has transitioned its FlipKey unit’s vacation rentals onto a single technology platform called TripAdvisor Vacation Rentals.
Founded in 1996, acquired by the Priceline Group in 2005. Booking.com started as a hotel company. Since then the company expanded into alternative accommodations, and now vacation rentals.
“EzyStayz” will spread across the brand message of the hotel booking services on the online platform. The Company will start through its website that will drive the organisation up and to the right. This will help to reach its target market effectively and create a leading brand image and recognition for them. Several online and offline channels would be used to expand its reach to a wider audience.
EzyStayz hosts a professional, and user-friendly website with an e-commerce facility to provide easy access to essential information about the company, its services, and brand vision. The website is well designed along with multiple secure payment options. The website plays a vital role in assuring information availability and attracts targeted audiences.
EzyStayz have game mechanics to motivate participation, engagement, and loyalty. Every registered user will have an opportunity to earn EZY Tokens through gaming platform. Also, EZY token is listed on top crypto exchanges for instant liquidity.
EzyStayz will use multiple digital platforms to increase recognition, and awareness about its range of products, and services. The Company will use influencer marketing as a tool to establish a strong presence in the market. Ezystayz will partner with the influencers who can introduce the audience to the brand's service value. With the help of these influencers, Ezystayz will target to achieve exponential growth in service awareness and customer satisfaction.
The fundamental marketing force of every disruptive project is “word of mouth” marketing. EzyStayz will focus on spreading the word about EzyStayz so potential users would recommend and talk about the platform as much as possible. This is an approach that has proven itself repeatedly across all types of industries.
In today's world digital marketing has become an inseparable part of the business world. Ezystayz will use social channels to promote its website and business. The Company will also seek various travel bloggers and experts to promote the service through their social networks.
EzyStayz will use referral marketing that enables and incentivise the existing customer base to encourage their friends to come and try hotel booking service for the first time. Customers can invite their friends and when their friends register and when they first book using the EZY platform, customers will get $75 EZY credits.
Search Engine Optimisation (SEO) has become an effective marketing tool that can be used to drive more traffic to the website and reach potential business opportunities. Ezystayz will use this cost-effective marketing strategy to increase the footfall to the official website and thereby increase awareness about the platform and the services they offer.
Ezystayz will get into strategic partnerships with potential businesses that can increase the market reach. The primary focus will be on hotels, resorts, and top-tier cryptocurrency exchanges to further improve the market liquidity of EZY tokens.
EzyStayz will introduce exciting offers and rewards to attract more customers. Ezystayz will introduce schemes were premium members can redeem the rewards earned through various streams. The Company will also use discounts as a promotion strategy to target the customers and they can join the EZY Club for up to 40% discounts on hotels and instant EZY tokens.
EzyStayz has already established a large list of partnerships, and seeks to grow partnerships where strategically worthwhile and where mutual commercial benefit is present.
James is a successful entrepreneur who previously founded and was the CEO of a successful Australian e-commerce platform. A Sydney University economics graduate, his background in finance naturally aligns with his interests in crypto, blockchain, and the new token economy. James is the founder and Director of EzyStayz Holiday Rentals Pty Ltd.
Sofia is a driving project manager with experience in marketing, business / PR events, TV / Film productions, sales/customer relations, strategy work, leadership, internal/external communication within B2B & B2C. Sofia is skilled in social media platform management and bringing people together around a service or product. Passionate about developing and implementing great digital marketing tactics to create brand awareness and increase engagement.
Vipin is a dynamic professional with close to 12 years of diverse experience in Strategic Alliances, Business Development, Travel Technology, and Blockchain Technology. He is also a Fitness enthusiast and is trained in 2 forms on Martial Arts.
Sebastian has a background in the Swedish tech startup scene. He has started companies within e-commerce & Fintech holding different roles as CMO, board member, and CEO. As a seasoned professional in his eld, Sebastian is licensed and regulated under the Swedish financial supervisory authority. Today he is a partner and director of EzyStayz.com — a holiday rental business focusing mainly on Australia, Bali, and New Zeeland. He is passionate about football and practices yoga daily.
Rod is a marketing and public relations graduate with a demonstrated history of working with customer service and sales team for online companies and projects. Rod is skilled class="team_img" in social media platform management and bringing people together around a service or product. Passionate about developing and implementing great digital marketing tactics to create brand awareness and increase engagement.
Vikrant is an expert in building brand awareness by developing and executing marketing strategies to meet consumer need — and maximise profits. Working in various industries his experience is integral to a company’s success. He manages telemarketing, email marketing, listing upload, data scrapping, newsletter marketing etc. He is a specialist in analysing market data to both understand the market and discovery any gaps that create potentially lucrative opportunities.
EzyStayz is planning to raise £400k from an equity crowdfunding campaign with Crowdcube in the UK. Even though EzyStayz has been operational for less than 2 year, financial accomplishments to date have been impressive.
EzyStayz is already generating booking revenue of over £9,485($12,089) in July month that is growing an average of 144% month-on-month. Going forward, EzyStayz expect revenue to increase substantially in tandem with technological improvements, global marketing strategies, and an all-around better platform that boosts booking conversion rates.
With more new booking options, increased room availability, expanded booking channels, and an improved platform experience, we expect the room night booking count to significantly increase over the coming months and years.
The total investment of £500,000 is planned to be spent on marketing, Development Team and IT Development Platform to launch operations as specified in the graph given below.