Business Plan

Index

1.0 EXECUTIVE SUMMARY

Addressing the need for a next-generation, more transparent system for short and long-term vacation rentals, EzyStayz was established in 2018 as a cryptocurrency-friendly hotel and accommodation booking service with the aim to invigorate the travel industry by incorporating decentralised technology.

EzyStayz is a leading Next Generation Online Travel Agency (NOTA), offering transparent pricing backed by a “Best Price Guarantee” and featuring a large selection of places to stay, encompassing everything from hotels, apartments, villas and hostels to 5-star luxury resorts. The Company leverages blockchain technology, machine learning and artificial intelligence to create a seamless travel booking journey for its users.   

It is a trusted community marketplace where people can list, discover and book unique accommodation properties, connecting people to one-of-a-kind travel experiences in more than 34,000 cities and 190 countries across the globe. The Company is transforming the traditional holiday rental platforms by creating revolutionary user-experience by offering multiple cryptocurrency and traditional payment options and delivering increased value to all hotels, property owners, and end-customers.

It is a trusted community marketplace where people can list, discover and book unique accommodation properties, connecting people to one-of-a-kind travel experiences in more than 34,000 cities and 190 countries across the globe. The Company is transforming the traditional holiday rental platforms by creating revolutionary user-experience by offering multiple cryptocurrency and traditional payment options and delivering increased value to all hotels, property owners, and end-customers. 

The Company’s founder and the team are seasoned travel, fintech and blockchain industry experts with a background in finance, helping the company expand its potential.

15,000

Active Members

$58,319.72

Revenue in july-october

144%

Average Growth on Month

1000+

Nights Booked

100K+

Fans, Followers & Community

1.5 M+

Accommodation Listings

210

Countries

11

Full-time Staff

2.0 THE PROBLEM

Constant innovation is key to the growth of any industry. While online travel booking was a groundbreaking idea when it was first launched, today, it has its own set of problems arising due to lack of innovation.

Market-Related problems

The Home Rental Duopoly Problem:

Currently, two companies, Airbnb and Expedia, dominate the home rental niche, both accounting for 72% of the bookings in this market. This duopoly creates a centralised system that puts many customers in a box since they will most likely be offered the same properties and services with little or no space for diversity. This results in poor holiday rental experience and low-profit margins for hosts.

Billions Frozen In Crypto:

There are around 42 million Bitcoin and Ethereum users each around the globe. The rapidly growing tourism ecosystem cannot use this new form of currency to book vacation accommodation while hotels and landlords are getting passed by this tremendous opportunity of a huge revenue stream.

Cypto Currency is a relatively new form of currency and yet to be widely adopted. Therefore, not enough travel companies accept crypto as a form of payment.

Customer Problems

High Rental Fee:

Existing holiday rental platforms are highly centralised with limited marketing possibilities and high fees for both landlords and tenants. All major OTA platforms charge the guest anywhere between 5% to 20% of the booking cost. Besides that approximately 3-5% to cover transaction fees. Some platforms also charge a guest service fee between 5% to 12% of the booking total, in all this eventually the user ends up paying a much higher fee than actual value. 

Poor Holiday Rental Experience:

With the presence of multiple intermediaries, a holiday accommodation booking process can become expensive, time-consuming, and very frustrating. Limited control over landlord-tenant interactions and listing features, resulting in less than optimal search results and travel experiences. It is also known that companies constantly plant positive reviews of their own products and sully competitors’ products with negative reviews. Many of the ratings available online are not credible.

Money and commissions:

Money changing fees and commissions charged by ATMs can be very high, and very often tourists find that local ATMs do not even take their international cards. In a lot of countries, the economy is based on cash, and having to pay for tours, and hotels in cash become an issue.

Loyalty Points:

Most brands have loyalty points that can be used only within their ecosystem. This is a market size of over $100 billion of unredeemed loyalty points.

Host/Service Provider Problems

High commissions charged:

Hotels pay a 15-20% commission on every booking on major platforms. Organisers of excursions and tours pay a commission to hotels that sell these excursions. In all cases, providers of travel services have to pay hefty fees to intermediaries.

Unable to provide Customised Solutions:

The host/service providers are not able to provide innovative and customised booking solutions to the customers, as they have booked through the service providers. Customers miss out on the special deals and loyalty programs as they are not directly connected with the providers.

Difficulty accepting payments for services:

In many parts of the world, there is still no efficient system of accepting bookings and payments by card or PayPal. Very often providers have to ask for prepayment by bank transfer or a Western Union payment, which is inconvenient for many tourists, and they end up losing business.

3.0 THE SOLUTION

EzyStayz Solution

With the integration of blockchain into EzyStayz operations, the company will be able to offer its customers an array of peer-to-peer services not currently available in the home rental market. EzyStayz blockchain system uses a highly secure multi-signature digital wallet capable of storing a variety of cryptocurrencies. EzyStayz users will now be able to make secure crypto payments on its platform without the need for debit cards, or bank accounts. This feature allows the company to unleash a new era of instant payments, facilitating settlement of transactions on a global scale.

User-friendly Platform

EzyStayz already has a fully operational platform, where one can explore, host, book, and rent accommodation around the world. The Company has created its own marketplace where over 1.5 million accommodation has been listed.

EZY Token

EzyStayz native ERC20 token on Ethereum blockchain is currently listed on 2 major exchanges with popular trading pairs like BTC, USDT and KRW. The P2P nature of the token allows it to be used as a form of payment and exchange for various services. In a country like South Korea EZY can be exchanged for KRW which is their local currency.

Flexibility To Pay With Cryptocurrency

EzyStayz will provide the option of paying with cryptocurrencies on the platform. Accepting crypto payments can cost a business up to 70% less than they’re spending on traditional payment processing. Besides lower costs, businesses that adopt cryptocurrency payments immediately gain the ability to process cross-border transactions with no middleman. That means having a single-currency payment system that any customer, in any country, can use to purchase goods and services. Compared to legacy solutions like wire transfers and check payments, cryptocurrency offers a more frictionless process that can complete a payment in mere minutes.

Why EzyStayz?

EzyStayz represents a marketplace where hosts of home rentals and travellers meet. The focus on security, peer to peer transactions, and integration of blockchain technology makes it different from other home rental platforms.

A snapshot of the benefits are listed below:

For Customers

  • An extensive list of locations and properties powered by a highly user-friendly and customisable webpage and mobile app.
  • Faster finalisation of bookings with 40% reduction in time.
  • Easier payments, using digital blockchain wallets.
  • Rewards and loyalty program coupled with huge discounts.
  • Pay a fair price for the service
  • The Integration of gaming with multiple appealing games within environment.
  • Can trust reviews and content, as they are backed by smart contracts and blockchain technology.
  • Direct contact between customer and service provider, deletion of intermediary results in more customised and innovative experience of the customer.

For Property Owners

  • Completely free listing,
  • Upload the property faster, safer, and easier than ever before in just a few clicks and much shorter wait time for approval.
  • Receive higher rental income at minimal transaction fees. It helps to save the operating costs and to improve the quality of service.
  • Leverage of using tokenised loyalty rewards.
  • Completely transparent and decentralised platform, where the property owner can decide the pricing of the property.
  • No intermediaries involved and the whole process of listing and choosing happens between the user and the property owner.

4.0 THE MARKET

Global Tourism

The worldwide travel and tourism sector is still going strong, outpacing the growth of global GDP in 2018 for the eighth year in a row, according to new research from the World Travel and Tourism Council (WTTC). According to the WTTC, travel, and tourism grew 3.9%, above global GDP growth of 3.2%, and contributing a record £6.88 trillion and 319 million jobs to the world economy.

So what is tourism? It is not only limited to simply staying and enjoying the scenery, but it is widely recognised as being spread throughout the consumer industry, including accommodation, food, shopping, transportation, culture, sports, leisure, and local special industries. The United Nations Conference on Trade and Development (UNCTD) defines the tourism industry as the aggregate of industrial and commercial activities that produce goods and services primarily consumed by outbound visitors and domestic travellers. The tourism industry is changing the lives of millions of people through economic growth, job creation, and poverty alleviation. The tourism and tourism industry, despite the global geopolitical uncertainty and economic fluctuations. In 2020, the market size of the global tourism industry is £1.56 trillion and the number of businesses involved in the tourism industry is 2,970,542 which generates industry employment of 27,182,096.

Online Travel Market Statistics

  • Online travel bookings are expected to hit £638.53 billion by 2020.
  • 700 million people will be booking their hotel rooms online by 2023.
  • Online digital travel sales in 2019 are worth a massive £590.07 billion worldwide.
  • 72% of mobile bookings happen within 48 hours of last-minute Google searches.
  • 148.3 million travel bookings are completed online every year.
  • Online travel agencies offering customers ‘a one-stop-shop’ are expected to own 41% of the online digital travel market by 2020.
  • Millennials prefer to book hotels via travel agencies but 52% browse the hotel’s website for more information.
  • 82% of all travel bookings in 2018 were made online via a mobile app or website, without human interaction.

Hotel Industry

When the world wide web started gaining adoption in the early 1990’s one of the first industries to be disrupted was the high street travel agent, as airlines could simply reach out and sell seats through their platforms, resulting in many retail travel agents closing down.

For hotels, the internet meant that, for the first time, they could also reach out to the consumer, but it was a poor user experience as the onus was on the customer to spend their time on research. The Online Travel Agent (OTA) solved this problem by providing the customer with the tools to research and select hotels according to their budget. Hotels could now reach customers through a cost-effective distribution channel.

According to the UN World Tourism Organisation, in 2018 the market has grown 6% and reached 1.4 billion travellers. This figure has been continuously increasing and has risen another by 4% over the first half of 2019.

The hotels market continues to benefit from the rise in online platforms for booking, according to a new report, which stated that the end of last year saw the number of people using them to book increases again. The market is expected to grow steadily in the future by increasing its share in the overall lodging market. It is anticipated by industry experts that by 2022, about 50% of the hotel booking revenues are to be derived online with an even higher share for short term rentals.[5] The majority of the online accommodation market is presently controlled by several online intermediaries, such as online travel agencies (OTAs).

Cryptocurrency in Hospitality Sector

Cryptocurrency Market was valued at £669.29 Billion in the year 2018 and is projected to display a robust growth represented by a CAGR of 11.9% during 2019 - 2024.

Cryptocurrencies have made it possible to send payments instantly to any part of the world at low fees bypassing banks and government regulations. On the other hand, the irreversibility of such transactions without the receiver’s consent reduces the risk of fraud and chargebacks. This is what makes the blockchain technologies a real gem for B2C eCommerce.

Rising awareness of cryptocurrencies and blockchain technology within the mass market and among consumers has led to an increased demand for options from hospitality.

Naturally, decision-makers involved in hotels, bars, and restaurants are aware of this and anticipate an increase in customers looking for alternative payment options. Many business owners have taken a swift seat at the table, allowing the use of cryptocurrency as payment.

This not only provides them with the opportunity to increase their market share but also to promote their brand, actively showcasing their forward-thinking mentality and individuality when compared with competitors.

Number of Blockchain wallet users worldwide from 3rd quarter 2016 to 2nd quarter 2020(in millions)

5.0 THE PLATFORM

Working Platform

Ezystays already has a fully operational platform, where one can explore, host, book, and rent accommodation around the world. Discover a live listing website with real-world value – a global pool of holiday properties. Because the EzyStayz platform is live and fully operational, we are focusing our efforts on sales and marketing to further increase our user base through target advertising and global reach.

Global Reach - Access to 1 Million+ accommodations worldwide. Villas, Apartment, Hostels, and more.

  • User-Friendly Platform - Control your experience on the platform with blockchain-based modules.
  • Seamles Payments - EzyStayz bridge the gap between crypto and fiat, making cross border payments easy with the EzyStayz (EZY) token.
  • Low Rates - When customers pay with EZY & Join members club, they get to enjoy a huge range of discounts.

EzyStayz Rewards

Customers can join the rewards club for up to 40% discount on hotels, instant cashback in EZY token. Bonus games to help you to earn more EZY token so that you can use them on EzyStayz.com to book travel services. EzyStayz is also listed on Top crypto exchanges for liquidity on tokens.

EzyStayz Blockchain Solution

With the integration of blockchain into EzyStayz operations, the company will be able to offer its customers a myriad of peer-to-peer services not currently available in the home rental market. EzyStayz blockchain system uses a highly secure multi-signature digital wallet capable of storing a variety of cryptocurrencies. EzyStayz users will now be able to make secure crypto payments on its platform without the need for debit cards, or bank accounts. This feature will allow the company to unleash a new era of instant payments, facilitating settlement of real estate transactions on a global scale.

By far the most obvious practical application of the blockchain in EzyStays is about secure payments. EzyStayz have the acceptance of cryptocurrency like Bitcoin, Ethereum, and simply the provision of a transparent, safe, global ledger, bank payments which can be streamlined and the associated costs for hotels can be reduced.

Digital Wallet

Using Cryptocurrency requires that you have a digital wallet app. A wallet app will allow users to interact with different blockchains and easily send and receive digital currency. EzyStayz has developed an in house digital wallet app for supporting the EZY token and blockchain infrastructure.

The major benefits of using the digital blockchain wallet are listed below:

  • Users can easily transfer across any border or global region without currency conversion delivering a single uniform method of fast transaction settlement
  • Personal or financial information is neither exposed nor compromised.
  • The payments are immediate and secure with 100% protection against fraud and with no ability to reverse any transactions.
  • Removes the costs associated with exchange rate risks, counterparty risks, & financial system bureaucracy
  • Financial safety in a decentralised architecture extensively backed up
  • Lower cost and no required trusted third-party control over the network

EzyStayz Platform’s Features

From Travelers' Perspective

  • Bridge the gap between crypto and fiat, making cross border payments easy with the EzyStayz (EZY) token.
  • The P2P nature of the token allows it to be used as a form of payment and exchange for various services for the travellers.
  • Access to 1 Million+ accommodations worldwide. Villas, Apartment, Hostels, and more.
  • Filter locations by the place and the duration of accommodation to find the best fit for your vacation.
  • Enjoy fast results with the help of saved preferences and search history.
  • Make use of the user-centric, intuitive, and responsive interface of the dashboard.

From the Property Owners’ Perspective

Cryptocurrencies have made it possible to send payments instantly to any part of the world to the property owners.

  • Upload the property faster, safer and easier than ever before in just a few clicks.
  • Receive higher rental income at minimal transaction fees.
  • Enjoy short waiting period before your property is given on lease.
  • Get access to the personalised dashboard and check the inventory analytics, lease activity, identify demand trends, calculate inventory performance through your website or app.

Smart Contracts

One of the exciting applications of blockchain is “smart contracts”, which are also called self- executing contracts in which when the terms and conditions of the two parties are met, then the transaction is executed. This application is vital for establishing perfect coordination between the EzyStayz and the hotel authority. All the transactions made between these two parties will be thereby more secure and efficient.

Also, smart contracts can help the guests to check-in into their rooms with a digital ID. Moreover, hotel cancellation, any rescheduling, etc. can be easily carried out by using smart contracts.

The benefits of EzyStayz smart contract:

The smart contract developed by EzyStayz specifically for its platform will govern the relations between travellers and property owners. It will cover such user actions as:

  • Agreements between the hotels, property owners and tenants
  • Authentication and identification of smart-phones, other devices & users
  • Virtual contract execution and verification
  • Processing secure payments

6.0 BUSINESS MODEL

Ezystayz plans to provide a unique offer to the global crypto community a chance to utilise their vast cryptocurrency wealth, which in some countries is being blocked due to heavy regulatory restrictions. Service costs and transactions on the platform are made both cheap and efficient thanks to an already existing and fully developed business model.

Ezystayz platform provides free access to all the basic services needed to place a booking. Hotels and property owners can also choose a paid subscription to the premium features offered by Ezystayz. The essence of the premium feature is to improve the booking experience and to increase their booking rates or simplify their processes. The subscription fee is usually less than 3% which is insignificant when compared to the traditional ones. Other sources of Revenue for Ezystayz can include:

Booking Commission

 Ezystayz does not charge anything from the users for basic view and usage of the listing, however when a reservation is confirmed, the guests will be charged a service fee. Listing with Ezystayz is free, however, there is a service fee (no taxes) is charged for every confirmed booking from the host. The charges are 10% of the total value for each transaction.

Miscellaneous

Apart from booking commissions Ezystayz does have few other revenue models which are considerably small in value, however, has very high growth potential.

These models are :

Integration Fees:

Ezystayz will be charging a fee from the cryptocurrency foundations who would want to make their currency integrated as one of the payment methods within the Ezystayz platform.

Advertisement Fees:

Ezystayz will offer digital marketing opportunities to strategic partners and potential prospects by providing them space to advertise within the platform. The charges would depend on the frequency and space covered by these adverts.

Exchange Fees:

EzyStayz has also incorporated the EZY tokens in the system. The users will be able to store EZY and use it for any transactions like other cryptocurrencies. 1% of the transaction value will be charged as an exchange fee by Ezystays for every exchange into or out of EZY token.

Gaming Fees:

EzyStayz has introduced game mechanics to motivate participation, engagement, and loyalty. Each player could WIN EzyStayz tokens which can allow the users to help fund their vacation or even winning all the accommodation for free. Customers also benefit by winning bonus EZY tokens for referring players, travellers, and hosts.

Decentralised Platform

Ezystayz is the next generation travel platform with services completely designed to use the blockchain technology. Ezystayz aims to rebuild the value exchange system between the owner and guest by restructuring the travel booking industry using blockchain technology. The model leads to higher profit margins and lower operating costs for owners while ensuring a better and cheaper experience for guests. Ezystayz charges a very low booking fee per transaction. The owners are not charged anything to list the property on the platform.

Booking Process

In Ezystayz business model, the users and property owners are in complete control of their choices. For example, a property owner can decide what price should he/she quote for their property, the amenities to be added, the cancellation policies, etc. Ezystayz does not regulate or get involved in the process.

The same way for the users who are looking to book accommodation, they are open to choose the location, property of their choice, and any other preferences. Again Ezystayz does not add any constraints in this part, The Company plays the role of a facilitator who provides the platform for the guests and the hosts.

Blockchain And Smart Contracts

Ezystayz has built a completely decentralised business model, through the implementation of a set of smart contracts. These contracts will be automatically created, and used to manage agreements as listed below:

1) Ezystayz & host → Rental listing (price, location, amenities, and profile)

2) Guest & host → Accommodation (dates, rating, guest profile, and other information)

The immutability of the blockchain enables Ezystayz to run a completely peer to peer network without the involvement of any centralised authority.

Data Security And Identity Management

Ezystayz framework can efficiently and securely capture and validate user data, and prevent any malicious modification to the captured data. Security controls are embedded in technology through the use of cryptography, which ensures the authorisation of architecture components and the inability to modify the approved data. Ezystayz leverages blockchain as a platform to facilitate trustworthy data collection, verification, and management. The developed system utilises smart contracts to record and secure immutable data trails thus completely ensuring the data and identity security of the users.

Gaming And Rewards

The Company has an online gaming platform available on the Ezystayz website. The gaming platform was created to make traveling easier as users engage in various online games. The casino is also a great way to make extra income in the form of EZY tokens. through the introduction of gaming, which allows travellers to earn more tokens by taking parts in fun-filled games such as jackpot, roulette, poker, etc. With the token reward they earn from the gaming, travellers can fund their travel by using it to rent accommodations on the Ezystayz platform. There is a referral system that rewards users for inviting new users to play the games on the Ezystayz platform.

Unified Reviews

Reviews on properties listed on Ezystayz are saved in one place- the blockchain. Travelers do not need to go through scattered reviews available online they can get a comprehensive review of a property all in one place.

Ezystayz Advantages

  • Empower users with a transparent and decentralised platform
  • Lower fees
    • a) Low platform commission booking fees
    • b) No transaction fees involved in blockchain payments
    • c) No fees incurred on international transactions (transaction fee, exchange fee, etc.)
  • Trust provided by smart Contracts
  • State-of-the-art security features, no one can alter the system or data
  • One stop solution for guests and host

7.0 EzyStayz TOKEN

EZY coin is the native cryptocurrency (ERC-20 token) of the EzyStayz platform. This token is the key to unlocking all of the great potential benefits that blockchain can provide travellers with, including member’s benefits and staking rewards. These coins can be used for travel, staking, gaming, and more.

EZY Token Details

Token

EzyStayz Token

Platform

Ethereum

Type

ERC20

Total Supply

5,600,000,000 EZY

Price Token

£.010

Since cryptocurrencies have become a new standard of digital payments, EzyStayz implements them into its business model. The platform will be fueled by the native EzyStayz token that participants will use to conduct the deals. Payments in other cryptocurrencies such as Bitcoin and Ether will be available as well. Each user will be provided with a multi-currency crypto wallet where they will be able to store different cryptocurrencies.

The security of users’ funds will be provided by the multi-signature technology and multiple hot and cold backups. Users will benefit from direct payments in multiple cryptocurrencies and immediate payment confirmation.

EzyStayz token purchasers will not only be able to trade EZY on exchanges but they will also benefit from a discount on all booking fees when they pay for their vacation rental or hotel booking with the EZY token.

EZY Token Storage -

EZY tokens can easily be stored with our secure multi-currency web-based wallet. Creating a new wallet is easy and can be done in a matter of seconds. The wallet comes with a variety of helpful features for security and convenience, including:
  • Multi-signature tech
  • Cold storage backup
  • Direct crypto payments
  • Instant confirmation

Staking

– Customer can stake their EZY token to earn more. The secure staking service allows the customer to stake EZY and earn a dividend. In this way, members can gain additional rewards on top of existing membership discounts and cashback bonuses.

Usage of the EzyStayz Token

To create a strong economy that ensures the value of EZY, EzyStayz will rely on three elements: high demand, low velocity, and value-added features.

  • Generation of constant demand

    - The existing website is surely one of the most important elements of EzyStayz ICO and is the fundamental driver of the EZY economy. Any booking on the website automatically generates demand for EzyStayz ICO tokens, regardless of whether it is paid for with EZY, fixed-value cryptocurrencies, or at currencies. Since travel-related bookings are generally high volume transactions, this can quickly create a solid base of utility demand.
  • Reduction of EZY velocity

    - The key element of the EZY economy is the lockup period of EzyStayz tokens. Whenever a booking is made, the payment currency is automatically converted into EZY and stored in the booking smart contract. The EZY remains there, in escrow, until the customer completes the booking (e.g. checks out from a hotel). This lockup function reduces the circulating supply of EZY for the period between booking and check-out. The higher the booking rate, the more EZY is escrowed in the smart contract at a given me, and the higher the demand on EZY will become.
  • Value-added features

    - All value-added features on the website will be paid for in EZY. While users will generate constant demand on EZY through bookings, hotels and property owners will also likely keep EZY reserves to pay for accessing premium features such as increased visibility or volatility protection.

EZY Benefits

– EZYtoken gives the power to earn, book, and play for more. The usage of the EZY tokens eliminates intermediaries and allows users to deal directly with owners and complete transactions via smart contracts. EZY tokens it possible to send payments instantly to any part of the world at low fees bypassing banks and government regulations. On the other hand, the irreversibility of such transactions without the receiver’s consent reduces the risk of fraud and chargebacks.

Acquire EZY Tokens

– Customer can acquire and exchange EZY token through travel bookings directly with EzyStayz.com, or buy, sell and trade them directly through either the ProBit (USDT and BTC pairs) or Foblgate (KRW pair) exchange platform.

8.0 Competition

The online travel industry is one of the most competitive, highly dynamic, and fast-moving industries. There are a lot of activities of the big players to increase their market shares and strengthen their brands. Competition is fierce in this industry and scale matters. Let’s have a look at key players.

Travala

Founded in 2017, Travala.com has grown from a small start-up to the world’s leading cryptocurrency-friendly hotel and accommodation booking service trusted by thousands of customers worldwide as their preferred online travel agency.

Operation:

The Travala.com platform currently offers 2,000,000+ properties covering 90,124 destinations in 230 countries and territories, and with prices up to 40% cheaper than mainstream travel booking platforms.

Niche:

Travala is one of the world’s largest selection of incredible places to stay, including everything from hotels, apartments, villas, and hostels to 5-star luxury resorts.

Fee:

 Travel charges commission fees which are currently average 10% of the booking value.

Airbnb

Founded in 2008, Airbnb offers a marketplace for people to rent out their homes to temporary residents.

Operation:

190 countries, with 2 million listings serving 60 million guests

Niche:

Primary homes (individual homeowners and apartment renters), urban apartments (an entire place, a single room, or shared room), and accommodation in original spaces (castles, tree houses, igloos, wagons, boats)

Fee:

Airbnb charges guests booking fees of 6-12% and charges hosts a 3% commission.

HomeAway

Founded in 2005, HomeAway provides a marketplace for vacation rentals including home rentals, condos, villas, beach rentals, cabins, cottages, etc.

Operations:

190 countries with 1.2 million paid listings

Niche:

vacation rents – second homes (managed by vacation rentals property managers), whole houses.

Fee:

Currently, no booking fee for guests, 10% commission for vacation rental owners. Also, as the subscription service had a barrier for those who wanted to try it, HomeAway has moved from subscription service to launch of the commission-based product.

TripAdvisor Vacation Rental

TripAdvisor bought FlipKey in 2008 and in recent months TripAdvisor has transitioned its FlipKey unit’s vacation rentals onto a single technology platform called TripAdvisor Vacation Rentals.

Operations :

720,000 vacation rental home listings.

Niche:

FlipKey offers original accommodations with beach, apartment, home, boathouse, and villa listings, except that they do not have shared room listings, only private rooms, and entire property rentals.

Fee:

TAVR charges 7% commission fee for vacation rentals managed listings and 3% commission for individual homeowners with a guests booking fee ranging from 5-15%.

Booking.com

Founded in 1996, acquired by the Priceline Group in 2005. Booking.com started as a hotel company. Since then the company expanded into alternative accommodations, and now vacation rentals.

Operations:

Currently Booking.com is the world’s largest lodging seller in terms of numbers of hotels, vacation rentals and apartments.

Niche:

one-stop-shop for hotels, vacation rentals and apartments

Fee:

no booking fee for guests, unpublisied commission fee for vacation rentals owners and hosts (Expedia predicted the commission fee would be around 15%)

9.0 SWOT ANALYSIS

STRENGTH

  • Existing well established platform and decentralised peer-to-peer business model.
  • The integration of blockchain technology to reduce time for international transactions.
  • The integration of gaming and reward redemption within the platform.
  • Low service charged and transactional fee when compared to other major players.

WEAKNESS

  • Lack of acceptance of blockchain technology as major method of transaction by many countries.
  • The integration of multiple advanced technologies might restrict the older generation and technically not so sound population from using the platform.

OPPORTUNITY

  • The growing acceptance of online booking platforms and blockchain technology across the globe.
  • The opportunity provided to the users to utilise their untapped blockchain investments for travel.
  • The growing demand for more decentralised business model within travel market.
  • The Company’s strategic partnerships with major players in the hospitality Industry across the globe.

THREATS

  • New entrants in the online travel booking segment.
  • Change in government policies that might restrict the usage of EZY tokens
  • Recent drop in travel and tourism booking due to the COVID 19 pandemic
  • The highly volatile blockchain market trends can cause a dip in the EZY token value.

10.0 MARKETING

“EzyStayz” will spread across the brand message of the hotel booking services on the online platform. The Company will start through its website that will drive the organisation up and to the right. This will help to reach its target market effectively and create a leading brand image and recognition for them. Several online and offline channels would be used to expand its reach to a wider audience.

OFFICIAL WEBSITE

EzyStayz hosts a professional, and user-friendly website with an e-commerce facility to provide easy access to essential information about the company, its services, and brand vision. The website is well designed along with multiple secure payment options. The website plays a vital role in assuring information availability and attracts targeted audiences.

INTEGRATING GAMING AND TRAVEL

EzyStayz have game mechanics to motivate participation, engagement, and loyalty. Every registered user will have an opportunity to earn EZY Tokens through gaming platform. Also, EZY token is listed on top crypto exchanges for instant liquidity.

INFLUENCER MARKETING

EzyStayz will use multiple digital platforms to increase recognition, and awareness about its range of products, and services. The Company will use influencer marketing as a tool to establish a strong presence in the market. Ezystayz will partner with the influencers who can introduce the audience to the brand's service value. With the help of these influencers, Ezystayz will target to achieve exponential growth in service awareness and customer satisfaction.

WORD-OF-MOUTH MARKETING

The fundamental marketing force of every disruptive project is “word of mouth” marketing. EzyStayz will focus on spreading the word about EzyStayz so potential users would recommend and talk about the platform as much as possible. This is an approach that has proven itself repeatedly across all types of industries.

DIGITAL MARKETING

In today's world digital marketing has become an inseparable part of the business world. Ezystayz will use social channels to promote its website and business. The Company will also seek various travel bloggers and experts to promote the service through their social networks.

REFERRALS

EzyStayz will use referral marketing that enables and incentivise the existing customer base to encourage their friends to come and try hotel booking service for the first time. Customers can invite their friends and when their friends register and when they first book using the EZY platform, customers will get $75 EZY credits.

SEARCH ENGINE OPTIMISATION

Search Engine Optimisation (SEO) has become an effective marketing tool that can be used to drive more traffic to the website and reach potential business opportunities. Ezystayz will use this cost-effective marketing strategy to increase the footfall to the official website and thereby increase awareness about the platform and the services they offer.

STRATEGIC PARTNERSHIPS

Ezystayz will get into strategic partnerships with potential businesses that can increase the market reach. The primary focus will be on hotels, resorts, and top-tier cryptocurrency exchanges to further improve the market liquidity of EZY tokens.

LOYALITY REWARDS

EzyStayz will introduce exciting offers and rewards to attract more customers. Ezystayz will introduce schemes were premium members can redeem the rewards earned through various streams. The Company will also use discounts as a promotion strategy to target the customers and they can join the EZY Club for up to 40% discounts on hotels and instant EZY tokens.

11.0 ROADMAP

12.0 PARTNERS

EzyStayz has already established a large list of partnerships, and seeks to grow partnerships where strategically worthwhile and where mutual commercial benefit is present.

13.0 THE TEAM

James Moses
Founder & CEO

James is a successful entrepreneur who previously founded and was the CEO of a successful Australian e-commerce platform. A Sydney University economics graduate, his background in finance naturally aligns with his interests in crypto, blockchain, and the new token economy. James is the founder and Director of EzyStayz Holiday Rentals Pty Ltd.

Sofia Sorberg
Head of Marketing

Sofia is a driving project manager with experience in marketing, business / PR events, TV / Film productions, sales/customer relations, strategy work, leadership, internal/external communication within B2B & B2C. Sofia is skilled in social media platform management and bringing people together around a service or product. Passionate about developing and implementing great digital marketing tactics to create brand awareness and increase engagement.

Vipin Mahasayan
Chief Operating Officer

Vipin is a dynamic professional with close to 12 years of diverse experience in Strategic Alliances, Business Development, Travel Technology, and Blockchain Technology. He is also a Fitness enthusiast and is trained in 2 forms on Martial Arts.

Sebastian Ashar
Chief Technology Officer

Sebastian has a background in the Swedish tech startup scene. He has started companies within e-commerce & Fintech holding different roles as CMO, board member, and CEO. As a seasoned professional in his eld, Sebastian is licensed and regulated under the Swedish financial supervisory authority. Today he is a partner and director of EzyStayz.com — a holiday rental business focusing mainly on Australia, Bali, and New Zeeland. He is passionate about football and practices yoga daily.

Rod Bellon
Community & Customer Manager

Rod is a marketing and public relations graduate with a demonstrated history of working with customer service and sales team for online companies and projects. Rod is skilled class="team_img" in social media platform management and bringing people together around a service or product. Passionate about developing and implementing great digital marketing tactics to create brand awareness and increase engagement.

Vikrant Mukherjee
Growth Hacking

Vikrant is an expert in building brand awareness by developing and executing marketing strategies to meet consumer need — and maximise profits. Working in various industries his experience is integral to a company’s success. He manages telemarketing, email marketing, listing upload, data scrapping, newsletter marketing etc. He is a specialist in analysing market data to both understand the market and discovery any gaps that create potentially lucrative opportunities.

14.0 FINANCIAL PROJECTION

EzyStayz is planning to raise £400k from an equity crowdfunding campaign with Crowdcube in the UK. Even though EzyStayz has been operational for less than 2 year, financial accomplishments to date have been impressive.

EzyStayz is already generating booking revenue of over £9,485($12,089) in July month that is growing an average of 144% month-on-month. Going forward, EzyStayz expect revenue to increase substantially in tandem with technological improvements, global marketing strategies, and an all-around better platform that boosts booking conversion rates.

With more new booking options, increased room availability, expanded booking channels, and an improved platform experience, we expect the room night booking count to significantly increase over the coming months and years.

SOURCES AND UTILISATION OF FUNDS

The total investment of £500,000 is planned to be spent on marketing, Development Team and IT Development Platform to launch operations as specified in the graph given below.

15.0 REFERENCES

S.NO Links
1 https://www.travelagentcentral.com/running-your-business/stats-travel-industry-second-fastest-growing-sector-world
2 https://www.ibisworld.com/global/market-research-reports/global-tourism-industry/
3 https://www.condorferries.co.uk/online-travel-booking-statistics
4 https://medium.com/modihost/the-hotel-industry-is-one-of-the-fastest-growing-businesses-of-the-tourism-sector-9d399c9c80e8
5 https://www.mordorintelligence.com/industry-reports/global-online-accommodation-booking-market
6 https://www.statista.com/statistics/247264/total-revenue-of-the-global-hotel-industry/
7 https://www.prnewswire.com/news-releases/global-850-billion-cryptocurrency-market-to-2024-growing-usage-of-cryptocurrency-in-trading-remittance-and-payment-300910798.html
8 https://www.statista.com/statistics/647374/worldwide-blockchain-wallet-users/